Events management is an exciting and diverse career that can take you in many different directions. From corporate conferences to charity concerts, there are so many arenas open to you in this field.
We look at these areas to help you get an idea of what you can do with an events management qualification and the career paths open to you once you graduate.
The corporate events sector
If you're after a challenge in your events management career, the corporate sector could be for you! This will involve planning events such as annual conferences, incentive trips and business meetings.
Roles in corporate events
- Conference Coordinator
- Corporate Event Manager
As a Conference Coordinator, you'll be responsible for organising and running corporate conferences for businesses of all shapes and sizes. You'll be involved in every aspect of a conference, from registration to post-event clean-up and reporting. Your main responsibilities and tasks will be:
- Coordinating staff, venue contacts, guest speakers and audio-visual teams.
- Pitching to potential sponsors and help arrange sponsorship packages.
- Undertaking admin tasks such as responding to email enquiries and answering phone calls.
- Providing on-site support during the conference.
- Working within a set budget and time frame.
- Overseeing the conference program and production.
In terms of skills required for this role, you'll need a good mix of the following:
- People skills.
- Organisation and time management.
- Communication skills
- Negotiation, delegation and supervisory skills.
- Ability to work to tight deadlines and under pressure.
Salary: Up to $60,000
As a Corporate Event Manager, you'll get to work with clients to develop their corporate event strategies.
Corporate Event Manager
If you're keen to progress, you could find yourself in a managerial position one day, with greater earning potential and more responsibilities, including:
- Meeting with clients to develop a corporate event strategy that meets their goals.
- Liaising with third parties, including corporate event venues, caterers, audio-visual companies, entertainers and equipment suppliers.
- Marketing and promoting corporate events to potential delegates.
- Arranging accommodation, transport and social events for corporate event attendees.
- Organising registration.
- Reporting on successes and learning opportunities once the event has finished.
The fundraising sector is a highly rewarding place to work. Not only will you be pursuing your passion for event planning, you'll be helping make a difference in the world, which gives your work a greater purpose.
The fundraising and charity sector
Roles in fundraising and charity events
- Volunteer Coordinator
- Fundraising Event Coordinator
- Senior Event Coordinator
- Special Events Manager
As a volunteer coordinator for a charity organisation, your tasks may include:
- Recruiting and training volunteers.
- Developing volunteer programs.
- Providing ongoing support and encouragement to your team.
- Directing volunteers on the day.
You'll need to have a variety of skills and experience to take on a role like this, such as people skills, interpersonal communication, organisation, leadership and managerial/supervisory experience.
Salary: Up to $70,000
Fundraising Event Coordinator
As an event coordinator, you'll be in charge of the event itself and ensuring everything goes to plan on the day. This encompasses a range of tasks and responsibilities, including:
- Developing an event plan.
- Recruiting, training and supervising event volunteers and staff.
- Organising promotion of the event.
- Developing and adhering to a budget.
- Organising sponsors.
- Liaising with venues, external suppliers and production crew in the lead up to the event and on the day itself.
To jump into a role like this one, you'll need to have the following skills and experience:
- Excellent planning and organisation.
- Project management.
- Marketing expertise.
- Accounting and budgeting knowledge.
- Volunteer management skills.
- Leadership skills.
Salary: Up to $70,000
Roles such as these can lead to more senior positions such as Senior Event Coordinator ($81,000) or Special Events Manager ($80,000).
Cultural and artistic events
If you've got a passion for art, dance, theatre, music or culture, then a career in events management could allow you to use your talents to pursue your interests in these areas. Musical concerts, festivals and cultural performances all require a team of people to make sure they run according to plan.
Roles in cultural and artistic events
- Special Events Coordinator
- Venue Manager
Special Events Coordinator
Your key tasks will involve:
- Managing the end-to-end logistics of the event, from finding a venue to arranging catering and accommodation.
- Promoting the event to potential attendees.
- Working within a set budget and maintaining accurate records of all expenses.
- Meeting with clients to establish their requirements.
- Supervising the event from beginning to end.
To succeed in a role like this, you'll need to be organised, skilled at working with people of different backgrounds and able to multi-task efficiently, as there are a lot of moving parts and stakeholders.
As the manager of a venue such as a concert hall, bar, stadium or convention centre, you'll be responsible for:
- Promoting the venue to potential event planners.
- Arranging venue packages.
- Coordinating a range of inclusive services, such as catering, entertainment, transport, audio-visual equipment, accommodation and signage.
- Responding to queries about your services and venue offerings.
Successful Venue Managers will be time efficient, skilled at problem-solving and able to work well in high-pressure environments.
Salary: Up to $95,000
Fancy using your organisational talents to help brides and grooms plan their special day? You could take your events management qualification and use it to embark on your own business venture, or work as a wedding and events planner for a particular venue.
Roles in wedding planning
- Freelance Wedding Planner
- Event Planner/Coordinator
As a wedding planner, you'll be in charge of planning and organising everything to do with someone's big day. Your tasks may include things such as:
- Marketing your services online via social media and your website, as well as via physical promotional material.
- Working to a client's set budget.
- Contacting and liaising with venues, florists, caterers, entertainers and other external suppliers.
Salary: Up to $55,000
If you prefer the security of working for an organisation, you can also work as a wedding planner for a specific venue or company. Your responsibilities will be much the same as if you were working for yourself, and include:
- Liaising with clients to establish their personal vision for the wedding, and developing messaging aligned with their objectives.
- Organising all external suppliers and personnel.
- Working to a specified budget.
Salary: Up to $70,000
You can use your freelance wedding planning experience or in-house role to springboard you into managerial positions at particular venues, transitioning into a role as manager of a wedding venue. You could also start your own wedding planning business that employs several wedding planners in your local area.
An events management qualification can take you in many exciting directions. Want to find out more about studying events management at Kenvale College? Get in touch with a course adviser today!